Written by Christie Mohamed, Co-Founder of Oman Frankincense Oil
Some businesses start with a business plan. Ours started with a place—Salalah, Oman—and a resin that has been part of daily life there for generations.
Long before I ever knew what frankincense “was,” it was already woven into my husband’s story. My husband, Jaber, grew up in Salalah surrounded by it—its scent in homes, its presence in markets, its role in family traditions. For him, frankincense wasn’t a trend or a discovery. It was simply a normal part of life.
From Salalah to America… and a Meeting That Changed Everything
Jaber moved to the United States, and in 2011, our paths crossed. We met, fell in love, and eventually got married. I had no idea then that the most amazing resource—frankincense—would come from my husband’s homeland, and even more specifically, from the region he grew up in.
At the time, I was simply building a life, learning adulthood, and discovering my own passion for health and wellness.
My Essential Oil Journey (2015–2022)
In 2015, I became interested in essential oils and natural products. I was drawn to the idea of simple ingredients, honest sourcing, and using nature to support everyday life.
In 2016, I joined an essential oil company—and what started as curiosity quickly became a major chapter of my life.
Over the next six and a half years, I grew into a top leader and educator. My team achieved over $30 million in team-wide sales, and I reached Diamond rank. I learned how to teach online, how to build community, how to lead with integrity, and how to help people understand what quality looks like.
And somewhere along the way, I fell completely in love with frankincense oil.
Frankincense became one of those oils I reached for often. I loved the aroma, the ritual of using it, and the deep history behind it. It wasn’t just “another oil”—it felt personal. I love that it was connected to my husband’s home.
Moving to Oman: Seeing the Land of Frankincense with New Eyes (2018)
In 2018, we moved to Oman. And that’s when everything changed in the best way.
Because suddenly, frankincense wasn’t something I was reading about or hearing about online. It was right there.
I saw it everywhere:
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in local markets
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in grocery stores
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in oils and infused products
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in family homes
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in neighbors’ daily routines
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burned in the air as part of normal life
Living in Oman didn’t just increase my appreciation for frankincense—it gave me a deeper understanding of what it represents. This isn’t just an ingredient. It’s part of culture, hospitality, heritage, and identity.
And it also made me realize something important:
The world loves frankincense… but most people have never experienced it the way Oman experiences it.
The Turning Point: Building Something of Our Own
After years of learning, teaching, and watching the essential oil space closely, we started asking a simple question:
What if we built our own company—rooted in Oman, built on integrity, and connected directly to the source?
In the past year, we went all in.
We researched deeply:
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the different Boswellia species
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the difference between resin grades
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what true Hojari quality looks like
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how oil is produced and how quality is maintained
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the legal steps needed to export properly and consistently
My husband went through the process of becoming an official Omani exporter, and we worked through the registrations and requirements needed to do this the right way—not as a hobby, but as a real business we can stand behind for the long run.
Why Our Story Is Rare (And Why It Works)
Oman Frankincense Oil is possible because of a unique combination that very few people have:
1) Omani access + export ability
My husband is Omani, from Salalah, speaks Arabic, and can build real relationships on the ground. That matters. In a world where sourcing is often unclear, access and trust are everything.
2) American connection + U.S. infrastructure
As an American citizen, I understand the U.S. market. We can operate with professionalism, build a trusted brand, and create an American system for ordering, shipping, and customer service. We also have the ability to operate through a U.S. LLC and serve American customers in a way that feels familiar and reliable. Shipping from Oman is very expensive, so bringing it to America ourselves allows our customers to receive the best price.
3) A decade of experience educating online
We’re not guessing how to communicate quality. We’ve lived it. We know what customers care about. We know what questions they ask. And we know how to build long-term trust—not hype.
That combination—Omani roots + American reach + real essential oil experience—is what makes this brand possible.
Our Mission
Our mission is simple:
To bring authentic, premium Hojari Sacred Frankincense to the world—both the resin and the oil—with integrity, transparency, and fair pricing.
We want:
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families to experience real high quality Omani frankincense in their homes
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makers to have access to high-quality resin and oil for their products
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customers to feel confident in what they’re buying and where it came from
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Educate the world on the uniqueness of frankincense and all the ways to use it.
A Personal Note From Me
Sometimes I still can’t believe this is real. This is truly a dream come true for us.
Frankincense brought the world to Oman long before it ever brought us here. And now, in a full-circle way, we get to build a company that connects the source to the people who have been searching for it.
We’re grateful. We’re excited. And we’re just getting started.
Thank you for being here—and for letting us share this story with you.
With love,
Christie Mohammed
Co-Founder, Oman Frankincense Oil
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